More Indian consumers are turning to meal replacement powder to shed unwanted pounds that piled on after gyms were closed and outdoor movement restricted in the midst of COVID-19, according to a local brand.
The company’s weight loss meal recommendation program runs for three months.
The meal plans typically comprises of meal replacement powder formulated by the company during the start of the program.
Subsequently, it will introduce healthy whole foods into the users’ diet to help them maintain their weight without relying heavily on the meal replacement products.
The products, available in seven flavours such as chocolate, banana, and vanilla, are only sold through its official website, or via tie-up programs with GP clinics and wedding planning agencies. This also means that most users engage its service for health and aesthetic reasons.
With the pandemic, there are now a few more reasons for consumers to engage its service, co-founder...